Brand Identity | Printed Collateral
Fabula Festival
Redbridge’s annual Fabula Festival is a unique celebration of the arts and libraries and their power to transform lives. In 2023, Redbridge introduced the Fabula Reading Challenge—an initiative aimed at igniting young minds aged 2-12 to explore the joys of reading.
Bursting with vibrant colors, magical elements, and playful characters, the brand identity was designed to spark children's imaginations as they ventured through the world of books. My role encompassed not only conceptualising the identity, but also overseeing the design and production of both print and web materials, ensuring that materials resonated with the target audience and captured the magic of storytelling.
It all starts with a love of books
It’s never too early to start your child’s love of books and reading. When you start to read to your child as a baby or toddler, it helps them feel comforted and secure. It helps build their confidence, happiness, and imagination. Thousands of books at Redbridge Libraries are waiting to be discovered!
“We love working with Elena! The branding she has created for our campaigns is brilliant. It's such a joy to work with her.”
- Anita Luby, Head of Cultural Services at Vision - Redbridge Culture & Leisure