Website & UI Design
Axia Mastiha Spirit
The Axia Spirit website redesign was driven by a strategic vision to rebuild the brand’s foundation, elevate the user experience, and deliver impact through rich and dynamic content. With a focus on both consumers and trade, the website needed to reflect Axia’s premium offering while ensuring seamless navigation and engagement.
I led the design of the site map, user experience, UI, and overall visual direction, aligning every element with these three guiding principles. The result was a refined digital presence that not only strengthened brand identity but also enhanced usability and storytelling, creating an immersive experience for visitors.
“Elena’s design work has a beautiful balance of form and content. She is able to connect with audiences and develop impactful design compositions that make people feel something.”
- Stacey Pitsillides, PhD, Assistant Professor at Northumbria University